Running a Franchise: What Cap Do You Wear?
No matter what franchise you decide to buy when you finally take the decision to work from home, you will be doing more than just one job. You will have to be a manager, a secretary, a bookkeeper, a promoter and plenty more besides. And this is something that a lot of business owners dont realise when they buy a home franchise until the last minute.
Lets say for example you start a business working as an internet marketer. This is a good job to do from home because the majority of the work will be done online and on your computer. But however knowledgeable you might be about internet marketing you will also have to become au fait with those other positions mentioned above.
For example you will have to keep accurate records of your income and expenditure every single day. If you dont, you will have a panic on your hands when the time comes to submit a tax return. While you dont need to fill in your tax return yourself your accountant can do that for you you still need to be able to give them all the relevant figures to work with.
As such you need to be a good secretary and take care of all the paperwork every day. Do you have bills to pay? Do you have things to buy for your business, perhaps? Whatever needs doing whether it is replying to emails or answering letters you need to be doing it yourself.
You also need to be able to manage your franchise business on a day to day basis. How well are you doing at the moment? Where will you be going next? Can you plan ahead and see where you want to be in, say, a month from now? How about six months from now? This is all about staying in control of your business and making the most of the potential that lies within it.
And how about marketing your business? Its not enough to set up a website, populate it with your products and links and sit back and wait for people to buy. You need to actively find ways to engage the audience you are aiming for, to ensure your business grows and succeeds.
This is where some people struggle. You may understand all the ins and outs of internet marketing but it is the act of bringing everything together that really turns an average business into a successful one. You need to develop a way of thinking that takes on all these job roles and uses them all to your best advantage. By doing this you can enhance your business and develop it beyond your wildest dreams.
In any business the idea is that all the workers work as a team to produce the best results. Different departments work and liaise with each other to make this happen. You need to do this in your franchise business too the only difference is that you need to take on all the roles yourself initially.
Are you ready to do that?
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